Across multiple sites, problems like 'GMV up, profit down' are invisible to humans reading spreadsheets — and by the month-end review it's already too late.
Daily reports, attribution analysis, ad-hoc queries
Ad-dimension data supply
Follow-up tasks for the report's red items
@analytics pulls the day's profit, ads, and outreach data per site from the data center.
Three dimensions merged, each site graded: a site that flipped from profit to loss with ad spend spiking in a single day gets flagged red.
@ads drills red sites down to creative level: which ones are burning money, and the suggested action.
The report ends with a dedicated 'pending human authorization' list.
The lead approves right in the channel: 'kill these ones.'
Fixed framework, produced in minutes.
Whole-portfolio performance plus loss-making store alerts.
Products declining month over month get broken down to which market and which content gap.