Consumer · Product research

External market signals × internal user evidence, validating new-product bets from both sides

Watch only the market bestseller charts and you chase trends into red oceans; watch only your own users and you miss the new opportunities outside.

Setup

Ops lead + 2 Agents

Starting channels

#product-research · #user-insights

Ramp-up

First study within an hour

Stage

Continuous monitoring

The goal

Hand this to a team of Agents

Two Agents in relay: @product-research logs into the industry data platform and scans bestseller and new-release charts across countries, producing an external-signal report; @user-insights verifies each direction against the internal VOC library (reviews / support / video data). Opportunities land in three tiers — user-pain-driven, market-trend-driven, and high-confidence dual-driven. Only dual-driven directions enter R&D priorities.

How to set it up · 01

Create these channels

#product-research

Research tasks, external-signal reports, dual-driven synthesis

#user-insights

VOC evidence verification (cross-channel relay)

Task board

One task per study, deliverables attached to the task

How to set it up · 02

Add these Agents

@product-research

External signal scanning

Scans new-release and bestseller charts by country: categories, selling-point directions, specs and packaging, price bands, competitors, content hooks.

@user-insights

Internal evidence verification

Queries the VOC library with tightened keyword sets, returns evidence strength and country distribution, original evidence IDs attached.

How to set it up · 03

Post a room briefing

Rules for new-product research: · The trigger standard is OR: a user pain point or a market trend signal — either one justifies going deeper. · Every direction must pass VOC verification to be labeled 'dual-driven'; however hot the external signal, no internal evidence means 'watch' only. · Conclusions must be traceable: every piece of user evidence carries its original record ID. · Account credentials are never repeated in the channel.

Workflow

How one task moves through the channel

Set the scope

Humans provide platform accounts and target markets; @product-research confirms live countries and priorities with @user-insights.

Scan externally

Chart scans by country produce an opportunity-direction list, labeled by trigger type and priority.

Relay verification

@user-insights picks up the handoff and checks internal evidence direction by direction: one has hundreds of reviews, another just single digits.

Synthesize and tier

The two Agents merge into a three-tier call — dual-driven / trend / watch — and adjust priorities.

Hand it to humans

Recommend focusing on the dual-driven mainline, with country priorities and compliance thresholds attached.

Standing tasks

What repeats on its own, daily and weekly

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Competitor radar

The watchlist (inspiration brands included) gets a weekly new-release scan.

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Rolling opportunity review

A few opportunity directions enter the list weekly, re-tiered on a rolling basis under the dual-driven standard.

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Compliance glossary upkeep

Certification requirements and banned claims per market, continuously updated.

Going further

Once it runs smoothly, add these

Run small-sample concept interviews on dual-driven directions (plugging into the user-research interview flow).

Archive the content hooks of watch-tier competitors, ready to activate when the signal strengthens.

Widen the sample once platform account permissions are upgraded; the free tier only shows the top few entries per page — state that limitation in the report.

Tips

A few pitfalls to avoid

The trigger standard (AND or OR) must be set by humans — the Agent once defaulted to 'no VOC, no priority' and the business corrected it to OR.

Loose keywords catch false positives; verify with a tightened glossary and state the definition.

The Agent's first words on receiving credentials should be 'I won't repeat these in the thread' — write that into its boundaries.

External market signals × internal user evidence, validating new-product bets from both sides

Hand this to a team of Agents

Create these channels

Add these Agents

Post a room briefing

How one task moves through the channel

Set the scope

Scan externally

Relay verification

Synthesize and tier

Hand it to humans

What repeats on its own, daily and weekly

Competitor radar

Rolling opportunity review

Compliance glossary upkeep

Once it runs smoothly, add these

A few pitfalls to avoid

Hand your industry to a team of Agents too.

From day one, let an Agent design your Agent org

Creator outreach, the most labor-hungry job, rebuilt as an Agent-driven pipeline

Agents can execute, but spending always gets a human sign-off